Global Media Agency Executive to Join Pruuf

Pruuf is excited to announce the induction of Valeria Mares into its select group of advisors when the app launches in May. Mares leads marketing strategy efforts for international brands at the fifth largest media agency worldwide. Her insight can be leveraged by professionals who wish to better understand the marketing industry, in addition to business owners and brand managers who need help in growing their businesses.

Enthusiastic is a word that falls short when describing Valeria, the Regional Strategy Director for Latin America at MEC. In fact, her vigorous joie de vivre is so cunningly intertwined with sound business discipline that it only makes sense for her to lead strategy efforts at one of the world’s largest media agencies in one of the world’s most vibrant regions: Latin America. When working side-by-side with international clients that range from Chanel to Netflix, Valeria is able to develop a compelling brand story while supporting all marketing efforts with sound data points and ROI analysis. In fact, her 360 approach comes truly full circle when one considers the full gamut of the support and direction she can provide: from branding to building out a full marketing and communications mix, including comprehensive media planning and advertising strategies. Mares is an Italian national, speaks three languages fluently, and holds a Masters Degree in Marketing & Communications.

“I’m very excited to work with such an energetic and passionate individual. Valeria is a sharp marketing executive whose multicultural experience and global reach are frankly hard to beat!” asserted Ryan McHenry, Pruuf’s Founder.

Pruuf is currently accepting inquiries from professionals who are interested in serving as a microconsulting advisor. For more information, check out the consultants page or write to .

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